Privacy Policy
CHARM-Retirement.com is wholly owned by Bright Master Enterprises Limited (collectively “we”, “us”, the “Company”) respect the privacy rights of visitors to the Company’s website and of individuals who participate in, access, or sign up to any of the Company’s services, activities or online content including without limitation our business partners’ products and services (collectively referred to as “Services”). We endeavour to ensure that all our collection, transmission, storage and usage of personal data is carried out in compliance with the Personal Data (Privacy) Ordinance, Cap 486 of the laws of the Hong Kong Special Administrative Region (the “PDPO”). By providing your personal data to us, you are consenting to this Privacy Policy.
The term “personal data” shall have the meaning ascribed to it by the PDPO.
SCOPE
This Privacy Policy Statement applies to the Company’s website, and other business activities.
PURPOSE OF COLLECTION AND USE OF PERSONAL DATA
You need not supply any personal data in order to access the Company’s website. When you participate in, access or sign up to any of the Services, personal data is collected from you to enable us to provide you with the Services. You may decline to provide us with the requested personal data, but in such case we may not be able to provide the Services to you. By submitting your personal data you consent to the use of that data as set out in this Privacy Policy Statement.
Personal data collected from you may be used by the Company for, without limitation:
- Identifying you and any accounts you hold with us
- Enabling the provision of the Services to you
- Processing applications or renewal applications for our business partners’ products and services.
- Processing of payment instructions or collection of amounts outstanding from you in relation to the provision of the Services
- Order processing, billing and fulfilment
- Direct marketing of the Services (see section “Direct Marketing” below)
- Direct marketing of the products and services of the Company’s business partners (see section “Direct Marketing” below)
- Conducting research, statistical analysis and behavioural analysis
- Customer profiling and analysing your purchasing preferences
- Making suggestions and recommendations to you and other users of our Services or goods and services that may interest you or them
- Customising the Company’s website and its content to your preferences
- Provisioning of customer services
- Fraud prevention and detection
- Making such disclosures as required by applicable laws, rules and regulations
Any other purposes directly related to the purpose for which the personal data were originally collected
TYPES OF PERSONAL DATA COLLECTED
Types of personal data collected by the Company may include, without limitation:
- Your personal information and contact information such as your name, gender, telephone number, social media contact, email address, and billing address;
- Your business information such as company name and business title;
- Your payment transaction details with Our merchants;
CONFIDENTIALITY, DISCLOSURE AND SECURITY OF PERSONAL DATA
All personal data collected and held by the Company will be kept confidential, but where disclosure is necessary for the Company to comply with any statutory obligations or requirements, or for the Company to provide the Services to you or to carry out the original purpose, or a directly related purpose, for which the personal data were collected, those data may be provided to the following parties (whether within or outside Hong Kong):
- Competent court of law, law enforcement agencies, or other governmental or statutory authorities, institutions, or organisations.
- Company’s associated companies, business partners, contractors, agents, sellers or suppliers of the goods/services, or other service operators, who are involved in the sales and marketing, administration or provision of the Services;
- Company’s business partners
- Any other person under a duty of confidentiality to the Company including a member of its group of companies, IT consultants, data processors, auditors, accountants, or lawyers, which has undertaken to keep such information confidential; and
Any questions, comments, suggestions or information other than personal data sent or posted to our website, or any part of the site by you will be considered as voluntarily provided to the Company on a non-confidential and non-proprietary basis. We reserve the right to use, reproduce, disclose, transmit, publish and/or post elsewhere such information freely, including passing it to any associated company for example, in connection with the development and marketing of services and to meet user needs.
We may share non-personal data such as anonymised data and aggregated data relating to without limitation sales transactions and user traffic with our partners including without limitation with existing and potential business partners, sellers or suppliers of the goods/services, start-up entrepreneurs and academics.
All reasonable efforts are made to ensure that any personal data held by the Company is stored in a secure and safe place.
All personal data which we collect is kept confidential to the best of our ability. You will appreciate however, that we cannot guarantee the security of transmission.
TRANSFER OF PERSONAL DATA OUTSIDE HONG KONG
If necessary, the Company may transfer the personal data to places outside the Hong Kong Special Administrative Region for carrying out the purposes, or the directly related purposes, for which the personal data were collected. All the transfer of those personal data will be carried out in compliance with the requirements of the PDPO.
RETENTION OF PERSONAL DATA
If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party. This is important to ensure that your account information will not be accessed by a third party who may have acquired the right to use your discarded mobile number. You are solely responsible for securing your account in this particular way. We shall have no liability to you for any loss or damage in this regard.
Unless there is a mandatory legal requirement for us to keep your personal data for a specified period, we will only retain your personal data for as long as is necessary to fulfil the purpose for which the personal data were originally collected.
DIRECT MARKETING
From time to time, the Company may use your personal data to send you news, offers, promotions and joint marketing offers, and the Company requires your consent for that purpose. We may contact you by email, social media, SMS, text/picture/video message, telephone, or mail.
Your name, email address, telephone number, contact address, social media contact, products and services portfolio information, transaction patterns and behaviours, browsing records, content viewing habits and personal interests held by the Company may be used by the Company in direct marketing of the Services and the following products or services offered by the Company’s business partners, advertising partners or the registered merchants of the Company.
If you prefer not to receive any direct marketing communications from us or our marketing partners, you can opt out at any time through our on-line form. Upon receipt of your request, we shall cease to so use your personal data as soon as possible without charge to you.
USE OF COOKIES
A cookie is a small text file which is placed onto your computer (or other electronic device) when you access the Company’s website. We use cookies on our website to:
- Recognise you whenever you visit the website
- Obtain information about your preferences, viewing and browsing behaviour, online movements and use of the Internet
- Keep track of the items stored in your shopping basket and take you through the checkout process
- Carry out research and statistical analysis to help improve our Services and to help us better understand our visitor and customer requirements and interests
- Target our marketing and advertising campaigns and those of our business partners and advertisers more effectively by providing interest-based advertisements that are personalised to your interests
- Make your online experience more efficient and enjoyable
- Enable tighter security
The information we obtain from our use of cookies may not contain your personal data. Although we may obtain information about your computer or other electronic device such as IP address, browser settings, browsing records, and/or other Internet log information, this may not be able to identify you personally. To the extent that non-personal data is combined with personal data, we treat the combined data as personal data for the purposes of this Privacy Policy Statement. In certain circumstances we may collect personal data about you, but only where you voluntarily provide it by completing an online form, or where you purchase goods from our website or use the Services.
If you want to disallow the use of cookies, you can do so on your own web browser. If you disable cookies, you acknowledge that you may not be able to use some of the functionality of our website.
LINKS
Our website and application may contain links to other sites and pages. By activating a link, such as for example by clicking on the banner of an advertiser, you leave our website and the Company does not exercise control over any personal data or any other information you give to any other entity after you have left our website. Access to and use of such other websites is at your own risk.
DATA ACCESS AND CORRECTION
If you have any query in relation to the Company’s privacy policy or you wish to access or correct your personal data held by us, you may contact us by writing to the following address:
Bright Master Enterprises Limited
Address 1
Address 2
Attention: Legal Compliance Department
In the event of any discrepancy or inconsistency between the English and Chinese versions of this Privacy Policy, the English version shall prevail.
We keep this Privacy Policy under regular review and place updates on our website from time to time.
Last Updated: Nov 2023